What’s the Deal with AMBER and Other Emergency Alerts on Your iPhone?

Have you ever gotten an emergency alert on your iPhone, telling you about an abducted child or public safety emergency? That’s the Wireless Emergency Alerts (WEA) system, at least in the United States, although some other countries have similar systems.

This system replaces the Emergency Broadcast System that has been in use for years. I’m sure you remember the tests on your television with the colored bars and the long beep. But since few people watch television anymore, we had to create a new way to alert people in case of emergency.

The WEA system enables authorized national, state, and local government authorities to send alerts about public safety emergencies to mobile devices in the affected area. Also included in the WEA system are AMBER Alerts designed to solicit public information when law enforcement is searching for a missing child. Some US states also broadcast Silver Alerts about missing adults, particularly senior citizens with Alzheimer’s, or dementia. The alerts are always meant to be useful, either to you or to law enforcement working on a case.

Unfortunately, the alerts aren’t always helpful or well targeted. Worse, they break through the Do Not Disturb cone of silence, and there’s no way to change their tones. Fortunately, if you’re in an important meeting when one of these go off, you likely aren’t going to be the only one getting them.

More concerningly, the loud noise that accompanies the alerts can be dangerous, either to your hearing if you’re wearing earbuds when the alert comes through, or to your life if you overreact while driving. When I received one AMBER alert while wearing headphones I had a ringing in my ears that took an hour to subside.

In iOS 12 in the US, you’ll see three categories of government alerts at the bottom of Settings > Notifications: AMBER Alerts, Emergency Alerts, and Public Safety Alerts.

In most countries, Apple lets you turn off all three categories, but you will still receive so-called “Presidential Alerts,” which are meant to reach everyone in the country during a national emergency. You may remember that the Federal Emergency Management Agency, which manages the WEA system, tested the Presidential Alert system for the first time in October 2018.

What should you do? It’s entirely up to you, of course, but in most situations, it’s probably best to leave all three alert types enabled. If you find yourself being annoyed by repeated AMBER Alerts or Silver Alerts, particularly if you’re unlikely to be in a location where you could be helpful, you might want to toggle the AMBER Alerts switch off. But the Emergency and Public Safety alerts could be essential, especially if you’re in an area prone to hurricanes or tornadoes.

If you’ve already disabled the alerts because of poor targeting—being notified of something of concern only to people hundreds of miles away is just an interruption—you might consider turning them back on later this year, since the FCC requires carriers to improve the geo-targeting starting November 30th, 2019.