Most of the time Apple’s products have a way of appearing “magical”. But sometimes they need a little more coaxing than their advertising seems to imply. Since my own switch from PC in 2006 I have been helping people discover what their Apple products are capable of, whether they switched just like me, have been long-time Mac users or have little to no prior computer experience. Because I enjoy working one-on-one I am able to take the time to listen to every person’s unique needs and come to a tailored solution. And because most of my friends are not in the IT industry, I’ve learned to be patient and to explain things in a way that anyone can understand.
I spend a lot of time keeping up with the latest Apple and tech news which is important since so many Apple users are early adopters. It also allows me to proactively alert my customers when something new might affect them.